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  • Your goal is to integrate and compile primary and secondary research insights that are relevant to the problems you detected. Now that you have gone through the research process individually and in a team, you should

    Assessment type: Industry Project (Individual)

    Format: Presentation and Report

    Due Date: Wednesday, Week 7 23:59 (Melbourne time) Presentation duration: 8-10 minutes, 10-15 slides + appendix

    Weighting: 50% Report word count: 3000 words (+/- 10%)

    Overview In this final assessment, you will present your integrated solutions, established metrics and an action plan in response to the case you have worked on in Assessment 1 and 2. You will also compile a report outlining the overall CX Design thinking process you have gone through to arrive at your solutions, metrics and action plan.

    Assessment Criteria This assessment will measure your ability to:

    Demonstrate professional communication skills that engage a business audience (10 pts) Model clear, logical academic writing and referencing skills (10 pts) Critically present data from secondary and primary sources to produce research insights relevant to the business (5 pts) Continuous redesign CX principles to produce clear, authentic and informative design artefacts relevant to the customer journey (5 pts) Formulate a CX strategy aligned with all elements of CX design that allows for sustainable competitive advantage (10 pts) Apply conceptual and practical knowledge of CX to develop metrics to assess your solutions and justify their feasibility and viability (10 pts) Course Learning Outcomes This assessment is relevant to the following course learning outcomes:

    CLO1 Demonstrate a broad, critical and practical understanding of customer experience and practices in business. CLO2: Apply innovative design thinking and creativity approaches to effectively address experiential marketing problems. CLO4: Create a CX strategy that integrates all elements of customer experience design, to allow for sustainable competitive advantage. CLO5: Apply conceptual and practical knowledge on customer experience to planning, implementing, and monitoring solutions for real customer experience problems. CLO6: Write about, discuss and present on consumer experience phenomena within the conventions of academic standards at a master’s degree level. Assessment Details Your task is to articulate research insights that are clear and actionable and to present your strategy to form insights, define the problem, generate ideas to solve the problem, and find ways of measuring the outcome of these ideas, if they were to be implemented. Use the full CX Design thinking process to report insights about the current CX situation, define clear CX problems, articulate CX strategy, propose integrated and prototyped solutions, establish metrics and establish an aspirational CX journey.

    Presentation Requirements Your presentation should cover the following items:

    Overview of key insights (4-5 slides): Research context, insights and problems should be clear and actionable. This includes any information you think may be useful to help convey insights (e.g. personas and journeys) CX Strategy and Measurable, feasible and viable tested solutions (8-10 slides): Clearly articulate your CX Strategy based on the problem statement, what the brand stands for, and a vision for the future. Solutions should be integrated, well-developed (prototyped), smart, creative, original and effective. Your proposed ideas address should address your CX strategy and detected problems. Ensure that your solutions are measurable, viable and feasible. Include future journey maps here here. Appendix with design elements and other elements: Outline your research and ideation techniques. It should be clear how you have managed to get to your insights, personas, journeys, strategy and ideas. You can also use your appendix to provide more information on personas and journeys that you preferred not to show on the main slides to avoid cluttering. Report Requirements Your report should include the following sections:

    1. Executive Summary (included in from the word count — make it short and sweet)
    2. Relevant research insights

    Your goal is to integrate and compile primary and secondary research insights that are relevant to the problems you detected. Now that you have gone through the research process individually and in a team, you should have a much better idea of what is relevant and what is not relevant. Being relevant means that you are specific, precise, and clear about the data you are interested in and how you frame the insights to provide context to the problem you have detected. In this process, you may need to leave some things out (things that initially seemed important but now may seem out of place). Check if you still need to collect more data to fill some knowledge gaps and to guarantee you are properly contextualising the characteristics and behaviour of the segment you have chosen. Ask yourself: do I have enough data to inform the final submission of my journey maps and personas? Do I need to collect more data? If so, what type of data should I collect? For example, you may realise you do not have much information on a relevant stage of your journey — can you collect more data to fill this gap? Remember, you are aiming for relevance and explanatory power.

    1. Reassess your artefacts to make sure you only have relevant personas, journeys, and problem statement

    Make sure you have included relevant personas, journeys, and problem statement. Make sure your personas and journey maps are rich and authentic. This is the third iteration of your personas and journey maps. While it might have been okay to be trialing personas and journey maps in Assessments 1 and 2, the expectation is that your personas and journey are well-built, precise, clear, informative, grounded in data, and therefore relevant to the proposed solutions in your assessment. Re-articulate the problem statement, if necessary, to get a more integrated POV. “How might we…[address the problem statement], while also being mindful of [brands’ mission, trends, or market issues]?”

    1. CX Strategy and tested prototyped solutions

    Your strategy can now be articulated in terms of a clear CX Vision and goals. Present your integrated solutions to address the problem. Your strategy should be clear and compelling, and address the problem statement, while also being aligned with what the brand stands for, and its vision for the future. The CX strategy is a statement about how you imagine the experiences provided by the organisation should look like and the CX vision works like a tag line that sums up the tone and brands’ promise for CX. The strategy also includes a plan of action with the solutions that you have proposed.

    Your proposed ideas should address your CX strategy and detected problems. Include a prototype of your solution (e.g., mock-ups, storyboards, simulation or similar) and a clear sense of how your idea will unfold when you put in practice. You should also articulate how you are going to execute your solution. Whenever possible, test your solutions with your customers and have some feedback to report.

    1. Aspirational CX journey

    Present an aspirational CX journey in which it is clear how your solutions will improve the current journey. Your proposed solutions should be smart, creative, original, and effective. You should articulate how your ideas clearly address CX vision and detected problems and integrate well with pain points and gain points in the journeys. Demonstrate how your solutions change the journey.

    1. Metrics, viability and feasibility

    You should attach metrics to all your proposed solutions to be able to assess whether your initiatives occurred and whether they were successful in improving engagement and CX. You will also discuss the viability and feasibility of the solutions.

    1. Appendix (excluded from the 3000 words)

    The appendix contains references (RMIT Harvard Style). It should contain anything you could not fit in the 3000 words. Explain your research, ideation and prototyping process. Explain what you did, in what order, why? In addition, provide evidence of your work in the CX Design process. This should include important information such as how many interviews you conducted, with information on who your interviewees are, survey respondent numbers, and questions in the survey. If you looked at online and social media, you should detail the specific forums and social media you consulted. Your ideation processes should also be captured in your appendix. Your goal is to provide a clear sense of what you did and how you did it. Remember to engage in triangulation (using multiple sources of data). You can use the appendix to convey how you have achieved this.

    Referencing Guidelines Use RMIT Harvard referencing style for this assessment. You must acknowledge all the sources of information you have used in your assessments.

    Refer to the RMIT Easy Cite referencing tool to see examples and tips on how to reference in the appropriate style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing.

    Submission Format Submit your video presentation and report as file uploads in Canvas.

    Academic Integrity And Plagiarism Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.

    You should take extreme care that you have:

    Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied, summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods) Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.

    RMIT University treats plagiarism as a very serious offence constituting misconduct.

    Plagiarism covers a variety of inappropriate behaviours, including:

    Failure to properly document a source Copyright material from the internet or databases Collusion between students For further information on our policies and procedures, please refer to the University website.

    Assessment Declaration When you submit work electronically, you agree to the assessment declaration

  • From Google Reviews, identify one common service issue (the same issue must be mentioned by at least three different customers). Using the Three Stage Model of Service Consumption, analyse how this issue affects the different

    MKT363 Tutor-Marked Assignment 

    This assignment is worth 20% of the final mark for MKT363 Services Marketing.

    Note to Students:

    Compose your report using Microsoft Office Word, and save either as .doc or .docx (preferred).

    You are to include the following particulars in your submission: Course Code, Title of the TMA, SUSS PI No., Your Name, and Submission Date.

    Question 1

    Apply the non-ownership concept to justify why the selected offering is a service rather than a good.

    (10 marks)

    Question 2

    From Google Reviews, identify one common service issue (the same issue must be mentioned by at least three different customers). Using the Three Stage Model of Service Consumption, analyse how this issue affects the different consumption stages.

    (60 marks)

    Question 3

    Based on your previous analysis, develop ways this service provider can improve.

    (30 marks)

    (Note: Your analysis must be based on the review evidence, not assumptions. Include photos or screenshots in the appendix where applicable)

    MKT363 TMA Marking Rubrics

    Criteria Does not meet expectations Partially meet expectations Meets expectations Exceeds expectations Greatly exceeds expectations
    Efforts in Analysis and Discussion of the Service Marketing Scenarios (70%) -Analysis and proposals are vague or lack relevance to service satisfaction.
    -Little to no application of the “Three Stage Model of Service Consumption”
    -Analysis and proposals lack a clear link to service satisfaction.
    -Limited application of “Three Stage Model of Service Consumption”
    -Analysis and proposals show a reasonable connection to enhancing service satisfaction.
    -Application of “Three Stage Model of Service Consumption” is evident.
    -Analysis and proposals are clearly linked to service satisfaction and demonstrate thoughtful consideration.
    -Strong application of “Three Stage Model of Service Consumption” in the proposals.
    -Analysis and proposals are highly relevant, feasible, and demonstrate a strong potential to increase service satisfaction.
    -Outstanding application of “Three Stage Model of Service Consumption”
    Problem Solving and Critical Thinking Implementation (10%) -Unable to identify any claims OR can only identify one claim.
    -Does not have supporting or opposing arguments, or they are weak/irrelevant.
    -Able to identify multiple claims; however, relations between claims are not established. -Able to identify multiple claims and logical relations.
    -However, the logical relations are not well established for an overall logically coherent essay to be formed.
    -Able to identify multiple claims and logical relations, integrating the points into an overall logically coherent essay.
    -Has supporting or opposing arguments which are relevant.
    -Able to identify multiple claims and logical relations, integrating the points into an overall logically coherent essay.
    -Has supporting or opposing arguments which are relevant and well-supported
  • Your task is to articulate research insights that are clear and actionable and to present your strategy to form insights, define the problem, generate ideas to solve the problem, and find ways of measuring the outcome of these ideas

    MKTG1401 Customer Experience Design

    MKTG1401  Assessment 3: Industry Project 

    Assessment type: Industry Project (Individual)

    Format: Presentation and Report

    Due Date: Wednesday, Week 7 23:59 (Melbourne time)
    Presentation duration: 8-10 minutes, 10-15 slides + appendix

    Weighting: 50%
    Report word count: 3000 words (+/- 10%)

    Overview

    In this final assessment, you will present your integrated solutions, established metrics and an action plan in response to the case you have worked on in Assessment 1 and 2. You will also compile a report outlining the overall CX Design thinking process you have gone through to arrive at your solutions, metrics and action plan.

    Assessment Criteria

    This assessment will measure your ability to:

    • Demonstrate professional communication skills that engage a business audience (10 pts)
    • Model clear, logical academic writing and referencing skills (10 pts)
    • Critically present data from secondary and primary sources to produce research insights relevant to the business (5 pts)
    • Continuous redesign CX principles to produce clear, authentic and informative design artefacts relevant to the customer journey (5 pts)
    • Formulate a CX strategy aligned with all elements of CX design that allows for sustainable competitive advantage (10 pts)
    • Apply conceptual and practical knowledge of CX to develop metrics to assess your solutions and justify their feasibility and viability (10 pts)

    Course learning outcomes

    This assessment is relevant to the following course learning outcomes:

    • CLO1 Demonstrate a broad, critical and practical understanding of customer experience and practices in business.
    • CLO2: Apply innovative design thinking and creativity approaches to effectively address experiential marketing problems.
    • CLO4: Create a CX strategy that integrates all elements of customer experience design, to allow for sustainable competitive advantage.
    • CLO5: Apply conceptual and practical knowledge on customer experience to planning, implementing, and monitoring solutions for real customer experience problems.
    • CLO6: Write about, discuss and present on consumer experience phenomena within the conventions of academic standards at a master’s degree level.

    Assessment Details

    Your task is to articulate research insights that are clear and actionable and to present your strategy to form insights, define the problem, generate ideas to solve the problem, and find ways of measuring the outcome of these ideas, if they were to be implemented. Use the full CX Design thinking process to report insights about the current CX situation, define clear CX problems, articulate CX strategy, propose integrated and prototyped solutions, establish metrics and establish an aspirational CX journey.

    Presentation requirements

    Your presentation should cover the following items:

    1. Overview of key insights (4-5 slides): Research context, insights and problems should be clear and actionable. This includes any information you think may be useful to help convey insights (e.g. personas and journeys)
    2. CX Strategy and Measurable, feasible and viable tested solutions (8-10 slides): Clearly articulate your CX Strategy based on the problem statement, what the brand stands for, and a vision for the future. Solutions should be integrated, well-developed (prototyped), smart, creative, original and effective. Your proposed ideas address should address your CX strategy and detected problems. Ensure that your solutions are measurable, viable and feasible. Include future journey maps here here.
    3. Appendix with design elements and other elements: Outline your research and ideation techniques. It should be clear how you have managed to get to your insights, personas, journeys, strategy and ideas. You can also use your appendix to provide more information on personas and journeys that you preferred not to show on the main slides to avoid cluttering.

    Report Requirements

    Your report should include the following sections:

    1. Executive Summary (included in from the word count — make it short and sweet)

    2. Relevant research insights

    Your goal is to integrate and compile primary and secondary research insights that are relevant to the problems you detected. Now that you have gone through the research process individually and in a team, you should have a much better idea of what is relevant and what is not relevant. Being relevant means that you are specific, precise, and clear about the data you are interested in and how you frame the insights to provide context to the problem you have detected. In this process, you may need to leave some things out (things that initially seemed important but now may seem out of place). Check if you still need to collect more data to fill some knowledge gaps and to guarantee you are properly contextualising the characteristics and behaviour of the segment you have chosen. Ask yourself: do I have enough data to inform the final submission of my journey maps and personas? Do I need to collect more data? If so, what type of data should I collect? For example, you may realise you do not have much information on a relevant stage of your journey — can you collect more data to fill this gap? Remember, you are aiming for relevance and explanatory power.

    3. Reassess your artefacts to make sure you only have relevant personas, journeys, and problem statement

    Make sure you have included relevant personas, journeys, and problem statement. Make sure your personas and journey maps are rich and authentic. This is the third iteration of your personas and journey maps. While it might have been okay to be trialing personas and journey maps in Assessments 1 and 2, the expectation is that your personas and journey are well-built, precise, clear, informative, grounded in data, and therefore relevant to the proposed solutions in your assessment. Re-articulate the problem statement, if necessary, to get a more integrated POV. “How might we…[address the problem statement], while also being mindful of [brands’ mission, trends, or market issues]?”

    4. CX Strategy and tested prototyped solutions

    Your strategy can now be articulated in terms of a clear CX Vision and goals. Present your integrated solutions to address the problem. Your strategy should be clear and compelling, and address the problem statement, while also being aligned with what the brand stands for, and its vision for the future. The CX strategy is a statement about how you imagine the experiences provided by the organisation should look like and the CX vision works like a tag line that sums up the tone and brands’ promise for CX. The strategy also includes a plan of action with the solutions that you have proposed.

    Your proposed ideas should address your CX strategy and detected problems. Include a prototype of your solution (e.g., mock-ups, storyboards, simulation or similar) and a clear sense of how your idea will unfold when you put in practice. You should also articulate how you are going to execute your solution. Whenever possible, test your solutions with your customers and have some feedback to report.

    5. Aspirational CX journey

    Present an aspirational CX journey in which it is clear how your solutions will improve the current journey. Your proposed solutions should be smart, creative, original, and effective. You should articulate how your ideas clearly address CX vision and detected problems and integrate well with pain points and gain points in the journeys. Demonstrate how your solutions change the journey.

    6. Metrics, viability and feasibility

    You should attach metrics to all your proposed solutions to be able to assess whether your initiatives occurred and whether they were successful in improving engagement and CX. You will also discuss the viability and feasibility of the solutions.

    7. Appendix (excluded from the 3000 words)

    The appendix contains references (RMIT Harvard Style). It should contain anything you could not fit in the 3000 words. Explain your research, ideation and prototyping process. Explain what you did, in what order, why? In addition, provide evidence of your work in the CX Design process. This should include important information such as how many interviews you conducted, with information on who your interviewees are, survey respondent numbers, and questions in the survey. If you looked at online and social media, you should detail the specific forums and social media you consulted. Your ideation processes should also be captured in your appendix. Your goal is to provide a clear sense of what you did and how you did it. Remember to engage in triangulation (using multiple sources of data). You can use the appendix to convey how you have achieved this.

    Referencing guidelines

    Use RMIT Harvard referencing style for this assessment. You must acknowledge all the sources of information you have used in your assessments.

    Refer to the RMIT Easy Cite referencing tool to see examples and tips on how to reference in the appropriate style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing.

    Submission format

    Submit your video presentation and report as file uploads in Canvas.

    Academic integrity and plagiarism

    Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.

    You should take extreme care that you have:

    • Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied, summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods)
    • Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites

    If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.

    RMIT University treats plagiarism as a very serious offence constituting misconduct.

    Plagiarism covers a variety of inappropriate behaviours, including:

    • Failure to properly document a source
    • Copyright material from the internet or databases
    • Collusion between students

    For further information on our policies and procedures, please refer to the University website.

    Assessment declaration

    When you submit work electronically, you agree to the assessment declaration.

  • Select a risk management topic that has been considered in this class, which affects an organization at the enterprise level. This assignment is a 7-page submission (cover and reference pages included), the focus and value of the risk

    Risk Management Approaches to Managing Changes

    Select a risk management topic that has been considered in this class, which affects an organization at the enterprise level. This assignment is a 7-page submission (cover and reference pages included), the focus and value of the risk management and/or quality improvement initiatives in a health care related organization.

    Examples could include insurance, billing, or inadequate healthcare service processes.

    This assignment is a 7 submission (cover and reference pages included), the focus and value of the risk management and/or quality improvement initiatives in a health care related organization which you analyze the issue and develop a position for managing the risk.

    Include the following components in your assignment:

    Abstract Introduction Problem statement Position Supporting work (root cause analysis, regulatory standards, etc.) Counterargument Conclusion Also include at least six scholarly references in your assignment. Please remember to apply APA and treat your assignment as any graduate level paper. Cite appropriately and demonstrate use of proper grammar and spelling. Be specific while citing theories learned in our course, in both the lectures and textbook and in applicable research articles and other outside research

  • Identify the ethical dilemma(s) that impact decision making, describe what makes this an ethical issues, and apply a decision making model to the dilemma.

    Situational Analysis – Ethics in the Workplace

    This situational analysis will enable students to apply the theories of this course to a real business situation.  Students are expected to identify a real ethical situation in his/her work (past or present), or a situation in another business organization, that occurred within the past five years.

    Identify the ethical dilemma(s) that impact decision making, describe what makes this an ethical issues, and apply a decision making model to the dilemma.

    The written report should be 5-6 pages (in addition to title page and references), should cite a minimum of two relevant scholarly sources that support your work.  A summary of your situational analysis and findings will be shared with the class during the last module.  Sharing of projects will expand the scope of understanding of ethical decision making in different situations.

    Required elements of this assignment include the following:

    Cover page which includes your name, course name, assignment name, title, instructor’s name, and date Page numbers in the upper right corner Introduction, Body, Conclusion, Reference List Double-space, 12 point font, one inch margins Compliance with APA, 7th edition Abstract and Table of Contents are not required for this assignment

  • The purpose of this is to gain an understanding on what goes into a discharge plan. For using the case study, you will use a discharge plan for a patient using the attached Discharge Plan template document

    Collaboration for Improving Outcomes – Discharge Plan Instructions The purpose of this is to gain an understanding on what goes into a discharge plan. For using the case study, you will use a discharge plan for a patient using the attached Discharge Plan template document (See attachment). You are to use all sections of the discharge plan:  assessment, diagnosis/plan, education needs, financial worksheet, and the reflection and conclusion. Be as detailed as possible.

  • The purpose of this is to gain an understanding on what goes into a discharge plan. For using the case study, you will use a discharge plan for a patient using the attached Discharge Plan template document

    Collaboration for Improving Outcomes – Discharge Plan Instructions The purpose of this is to gain an understanding on what goes into a discharge plan. For using the case study, you will use a discharge plan for a patient using the attached Discharge Plan template document (See attachment). You are to use all sections of the discharge plan:  assessment, diagnosis/plan, education needs, financial worksheet, and the reflection and conclusion. Be as detailed as possible.

  • Discuss the key features of the theoretical practice model including it’s origin, assumptions made about human nature, and how problems develop. How is the theory/model designed to address problems?

    You will write a 5-6 page paper (not including the references page) that follows the outline below. case study 4 Provide a clear statement as to which issue of Laura’s you will address in the assignmentState which intervention model you are discussing from the following: Narrative TheorySolution Focused TheoryMindfulness Describe the creator(s) of the model and circumstances surrounding the development.Discuss the key features of the theoretical practice model including it’s origin, assumptions made about human nature, and how problems develop. How is the theory/model designed to address problems?How might you apply the theory to address the selected issue associated with Laura? In other words, describe how the helping process should be performed using the theory to address the selected issue in accordance with the generalist practice model (i.e., problem identification, assessment, contracting, implementation, outcome evaluation). Provide a rationale for your ideas by drawing from both the learning materials and the details of Laura’s case.State which aspects of the practice theory/model are most helpful in addressing the identified issue. Explain why (give a clear and supported rationale). State which aspects of the practice theory/model are least helpful in addressing the identified issue. Explain why (give a clear and supported rationale). Use the literature to support your statements regarding the strengths and limitations of the theory.State if you would or would not use the theory in practice, and why (or why not).Use at least 5 sources and cite using APA style. Include a references page at the end of your 5-6 page paper. Guidelines Select an intervention model from the list provided in the instructions above. The paper should be 5-6 pages in length, not including the cover and reference page(s). Use 5 or more references from required text, from our discussions and the literature of the theories as applied to the semester case. Your discussion will need to be supported from the readings and other external sources. Note that you will need to refer to the class readings, and you will lose points if you do not. Sources need to be properly cited according to APA 7th edition requirements, and will be graded on the basis of correct formatting. Support How to Submit AssignmentsLinks to an external site. How to View an Assignment RubricLinks to an external site. How to View Assignment FeedbackLinks to an external site. (Comments and rubric feedback from the instructor) Case Study Grading Rubric Case Study Grading Rubric Criteria Ratings Points Theory view longer description Satisfactory 2 to >1 pts Poor or Missing 1 to >0 pts /2 pts Issue view longer description Satisfactory 1 pts Poor or Missing 0 pts /1 pts Intervention Description & Application view longer description Satisfactory 2 to >1 pts Poor or Missing 1 to >0 pts /2 pts Critique view longer description Satisfactory 2 to >1 pts Poor or Missing 1 to >0 pts /2 pts Evidence & Citations view longer description Satisfactory 2 to >1 pts Poor or Missing 1 to >0 pts /2 pts APA/Grammar/Structure/Guidelines view longer description Satisfactory 1 pts Poor or Missing 0 pts /1 pts Choose a submission type

  • An attacker sends a spear phishing message with the subject “Free Flaming Moe’s in the Cafeteria at after work: Details in Attachment” containing a malicious Microsoft Word attachment to Homer Simpson who opens

    Candidate Exercise Instructions

    1.   Diagram: Please create a diagram that depicts the following scenario where Springfield Power Plant’s network has been breached by an attacker. Visio, PowerPoint, LucidChart (free), GraphViz (free) or other software may be used to create the diagram.

    Scenario

    o        An attacker sends a spear phishing message with the subject “Free Flaming Moe’s in the Cafeteria at after work: Details in Attachment” containing a malicious Microsoft Word attachment to Homer Simpson who opens the attachment and enables Macros when prompted to view the sweet, sweet Flaming Moe’s details. (mmmmmmmm….Flaming Moe’s Should be called the Flaming Homer.)

    o        Once opened, a macro is executed which runs a PowerShell command that establishes a command and control (C2) channel to a domain (https://d35fkdjh4gt99.cloudfront.net, 52.85.89.218) which ultimately resolves to a machine controlled by the attacker (Frankenstein Grimes) in Amazon’s EC2 cloud. o Frankenstein Grimes escalates his privileges on Homer Simpson’s computer ( HSCRBN BLB, 172.16.22.4) to gain administrative access and extracts password hashes using Mimikatz.

    Frank Grimes then uses the shared local administrator password obtained from Homer Simpsons computer to move laterally on the network to Wayland Smithers’ computer (WS-ULLMAN, 172.16.10.42). o Wayland Smithers’ computer contains an unprotected SSH private key file for an SSH jump box that grants access to the SCADA systems network within the power plant.  o Using those passwords, Frankenstein Grimes authenticates using PuTTY to the jump box (SCRATCHY, 10.253.65.85) and then uses Nmap to scan for open ports on the SCADA network (1.1.0.0/23) for open port TCP/666 which controls the reactor.

    o        Frank identifies open port TCP/666 and connects to the reactor (SIDESHOW90, 1.1.1.230) over Telnet without a password required. o Frank then places malware on the system designed to alter the core temperature of the reactor in the next 30 days.

    o        Frankenstein Grimes then steps back through his attack chain leaving ransomware along the way.

    2.   Defensive Controls Mapping: Note for each step which defensive toolset or process would be used to help mitigate and detect what Frank Grimes has been able to successfully do as an attacker. We expect detailed explanations in paragraph form. If it is not already obvious, the exercise is Simpsons-themed, so please have fun with it!

  • Discuss the patient’s mental status examination results. What were your differential diagnoses? Provide a minimum of three possible diagnoses with supporting evidence, listed in order from highest priority to lowest priority

    submit your Comprehensive Psychiatric Evaluation, including your differential diagnosis and critical-thinking process to formulate primary diagnosis. Incorporate the following into your responses in the template:

    Subjective: What details did the patient provide regarding their chief complaint and symptomology to derive your differential diagnosis? What is the duration and severity of their symptoms? How are their symptoms impacting their functioning in life?  Objective: What observations did you make during the psychiatric assessment?   Assessment: Discuss the patient’s mental status examination results. What were your differential diagnoses? Provide a minimum of three possible diagnoses with supporting evidence, listed in order from highest priority to lowest priority. Compare the DSM-5-TR diagnostic criteria for each differential diagnosis and explain what DSM-5-TR criteria rules out the differential diagnosis to find an accurate diagnosis. Explain the critical-thinking process that led you to the primary diagnosis you selected. Include pertinent positives and pertinent negatives for the specific patient case. Reflection notes: What would you do differently with this client if you could conduct the session over? Also include in your reflection a discussion related to legal/ethical considerations (demonstrate critical thinking beyond confidentiality and consent for treatment!), health promotion and disease prevention taking into consideration patient factors (such as age, ethnic group, etc.), PMH, and other risk factors (e.g., socioeconomic, cultural background, etc.).