You will write a 2,000-word individual report that analyzes a potential AI use case for a business of your choice AI-Driven Predictive Maintenance in ADNOC’s Downstream (refining/retail) Operations Purpose: This assessment allows you to apply your understanding of AI strategy to a real-world business context. You will select a company or organization and identify a specific AI use case that can improve business performance. You will analyze the current state (the “before”), propose the AI solution (the “after”), and explain how to implement it successfully.

Task Description: You will write a 2,000-word individual report that analyzes a potential AI use case for a business of your choice (this can be your current or past employer, a company you admire, or a hypothetical business).

The report should include:

Company Overview: Briefly describe the organization, its business model (how it makes money), and key challenges.

Identify the main cost drivers and areas where performance improvement is needed.

AI Use Case Identification: Choose one high-impact use case (for example: customer analytics, inventory prediction, HR automation, marketing personalization, etc.).

Explain why this use case is relevant and how it aligns with the company’s strategic goals.

Before and After Comparison: Describe what the current (“before”) situation looks like without AI.

Show how the (“after”) state would improve operations, decisions, or customer experience once AI is implemented.

Dependencies and Data Requirements: Explain what data and systems are needed for the AI solution to work.

Identify key people, processes, or technologies that must support it.

People and Workforce Impact: Identify which roles or departments will be most affected by the AI solution and explain how their work will change.

Point out which jobs are least affected and why.

Recommend what new skills or training employees will need to work effectively with AI.

Suggest ways to support employees through the change (for example, workshops, mentoring, or internal communication).

Implementation Roadmap: Outline a step-by-step rollout plan (short-term, medium-term, long-term).

Include change management and communication actions to address resistance.

Complexity and Feasibility: Assess the technical, financial, and human complexity of your proposed solution.

Suggest practical steps to reduce risk and improve adoption.

Benefits and Impact: Identify expected business, customer, and employee benefits.

Discuss how this initiative prepares the organization for the future of work.

Conclusion: Summarize your key insights and lessons learned about leading AI transformation.

AI Use and Reflection (see below):

AI Use and Reflection: Students are expected to use AI tools responsibly and transparently to support their ideas, not replace them. This section helps you demonstrate your ability to use AI thoughtfully, critically, and ethically, an essential skill for future leaders

FDPP2333

Flexible Benefits, Finance and Budgets

Words:	3000
Weighting:	100%
Submission date:	As per key date schedule
Learning Outcomes Assessed:	All
Module Leader: Verified by:	CIPP Heart of Worcester College
Electronic copy available:	Student website

Introduction

Analyse a range of benefits suitable for introduction in your organisation. In your analysis you should discuss the reporting requirements and the linkage with annual budget setting.

Your assignment should be in the form of a written report.

Note well: Throughout your work you must relate appropriate theory to the practice on which you are commenting.

Learning outcomes

1. Analyse a range of benefits.
2. Summarise the reporting of a range of compensatory benefits.
3. Compare the benefits and pitfalls of a range of benefits packages appropriate to an organisation.
4. Evaluate the contribution of the payroll function to organisational budget setting and control.

Assessment criteria

Set within the context of your workplace:

• Expenses and benefit packages
• Tax implications of benefits and reporting requirements
• Budget setting and control

Handing in

Electronic submission of assignments is mandatory. Please note that every assessment must be submitted clearly noting the student’s name and number. Work must be word-processed/typed.

You are required to keep a copy of work handed in.

Late submission of work

It is essential that you submit your work, in order to be able to pass the module. Full details of the regulations regarding late submission and applying for mitigation are available via the Student Handbook and website.

Academic Misconduct Penalties

When a student is found guilty of academic misconduct (cheating), the penalties are severe.

• The assignment will be awarded a fail grade, with zero credit.
• Penalties may extend beyond the single assignment, and may affect the module grade, and even the classification of the final award.
• The academic misconduct will be mentioned in any reference given by the university. This means that graduates will find it very difficult to enter careers that involve trust, including Accountancy, Law, Computer Systems Administration, and Computer Security.
• If the course (or module) is recognised or accredited by a professional organisation, that recognition or accreditation may be withheld from the student.

The normal penalties for a first offence are as below. Penalties for later offences (of any nature) are escalated, and the ultimate penalty is exclusion from the university. The list of offences below is not exhaustive.

Offence	Penalty (all points apply)
Inadequate referencing, for example occasional omission of quote marks and/or citations Collusion (working with another student or students, except for designated group work) Failure to gain ethical approval for primary research (particularly surveys, questionnaires, interviews, user testing, etc.)	Failure of the assignment. Reassessment required. Reassessment assignment grade capped at a D-.
Direct quotation or close paraphrasing without quote marks, sources included in reference list Taking a prohibited device into an exam, for example a calculator (unless permitted), a mobile phone, or a dictionary Communicating with anyone other than an invigilator during an exam (for example another candidate; someone outside the exam room…)	Failure of the assignment. Reassessment required. Module grade capped at a D-.
Using another student’s work without proper acknowledgementModifying or inventing data that form part of the assignment	Failure of the module.Module must be retaken, with attendance and fees.
Direct quotation or close paraphrasing without quote marks, sources NOT included in reference list Stealing another student’s work and submitting it as if it were your own Copying from another candidate during an exam or test • In an exam, possession of unauthorised written material (e.g. crib notes), or electronic devices that could be used to access unauthorised material (e.g. smartphones)	Module grade capped at a D-.
Getting someone else to complete the assignment, paid or unpaidSending someone else to take an exam for you	Failure of the module. Module must be retaken, with attendance and fees. Module grade capped at a D-. Final award classification downgraded.

Word Limits

Included in the word limit is:

Anything contained within the main body of your report, between the contents page and the reference list. All quotations, citations and the captions to pictures and diagrams. The contents of any tables within the main body.

Not included in the word limit is:

The title page, contents page or reference list. Any computer programme code listings, content within diagrams, or any appendices.

The following penalties can be applied to work which exceeds the stated word limit of 3000 words:

• Up to 10% over: no penalty
• 10% to 20% over: one grade point penalty (e.g. B+ to B)
• 20% to 30% over: two grade points penalty (e.g. B+ to B-)
• More than 30% over: three grade points penalty (e.g. B+ to C+)

FDPP2333 Flexible Benefits Finance and Budgets: Level 5 Grade Descriptor

L5	Relationship to assessment criteria	Knowledge and understanding	Evidence of independent study and relevant academic sources	Application of disciplinary analysis	Communication skills	Quality of argument	Relevant technical/creative/ transferable skills development
A+ – A-	Exceptional response to all the assessment criteria for the task	Exceptional breadth and depth of knowledge together with very strong clear independent critically evaluative understanding	Goes well beyond what is taught in reading/researching to inform learning	Authoritative grasp of disciplinary concepts and analysis to issues and problems	Exceptional communication/ presentation skills, appropriate to audience, and demonstrating excellent ability in relation to accuracy, clarity and judgement in conveying understanding and meaning	Significant ability to construct and sustain evidence-based arguments, through excellent synthesis and critical interpretation of scholarly reviews and/or primary evidence	Exceptional demonstration of relevant technical/ creative/ transferable skills in managing and developing own learning and making decisions in complex contexts
B+ – B-	Strong response to most of the assessment criteria for the task	Knowledge demonstrates thorough depth and brea

Question 1 With a focus on how it can foster a positive compliance culture, critically evaluate the significance of adopting a risk-based approach (RBA) within an organisation`s risk management framework. Outline effective strategies for its implementation and discuss potential drawbacks

40 marks

Question 2 Examine the role of technology and data analytics in enhancing transaction monitoring capabilities considering current international regulatory obligations. Define the essential control standards that should be integrated into the framework and evaluate how a targeted communication programme can ensure management understands and supports these controls.

30 marks

Question 3 Critically assess how regulatory requirements for Suspicious Activity Reporting (SAR) influence AML practices within a firm. Discuss the legal obligations involved, the challenges firms face in implementing robust SAR processes, and the potential unintended consequences resulting from inadequate SAR filing.

30 marks

Total 100 marks

You have been asked by your organisation to propose and develop a procurement and supply related business project to deliver clear benefits and sustainable improvements. Advanced Practitioner Corporate Award Assessment Code: APGPM

This assessment tests the learning outcomes and module content of:

Module: Project, Programme and Change Management

Task – Project

You have been asked by your organisation to propose and develop a procurement and supply related business project to deliver clear benefits and sustainable improvements. Your report should be in the style of a business case and must demonstrate your understanding of:

The concept of change management and how it can be achieved Aspect of projects and programmes in organisations Approaches to the planning and management of project, programmes and change initiatives Contracting and financial options in projects and programmes Your report must include recommendations for improvement or change and should consider how your recommendations might be implemented.

In order to develop your business project, you will need to draw on and integrate the content from the other five Corporate Award Advanced Practitioner modules. The project must not be an existing piece of work.

Guidance for candidates

Your work should consist of 10,000 words. Your assignment should include the assignment title, your candidate number and word count on the front cover, followed by contents page, executive summary, conclusions, recommendations for improvements, references and a bibliography. Any source materials such as web sites, company reports, indices, market data, articles, journals or texts should be listed in your references or bibliography in accordance with a recognised referencing system. Your assignment submission should be word processed with a minimum font size 12pt and 1.5 or double line spacing. Refer to the Assignment Guidance document for more information.

This assignment enables you to demonstrate the knowledge, understanding and application of skills you have gained within the programme, together with your ability to research, analyse and problem solve a range of different procurement and supply related situations and challenges within your own organisation.

You are advised to read carefully the complete Assignment Guidance available from the My Learning section of the LMS (Learning Management System) before commencing your submission.

You are expected to approach your assignment from a procurement and supply context using the module content as the basis of your submission.

This is an applied learning programme and therefore it is important that you base your assignment upon the business unit or organisation you work for. You will need to be able to assess appropriate information and data to underpin and support your final submission.

Your assignment must be your own work. In order to avoid plagiarism, whenever you use someone’s words directly, or make reference to the ideas or work of others, you must reference this appropriately using a recognised referencing system, as outlined in the Assignment Guidance document. Failure to reference the work of others, whether intentional or accidental, is considered plagiarism which constitutes a form of cheating and is not tolerated by CIPS.

Your assignment submission will be assessed according to the following assessment criteria (see the complete Assessment Guidance document (LMS – My Learning) for more information).

Plan your assignment to ensure that you have addressed all elements of the assignment tasks and the assessment criteria, as well as the module learning outcomes. Think carefully about the structure, style and content of your assignment.

Please include your CIPS candidate number on each page of your assignment submission and include a total word count of your submission. Your name should not appear on your assignment.

Your assignment can be up to 10% below the stated word count, or up tot 10% higher than the stated word count. If your assignment exceeds the stated word count by more than 10%, marks may be deducted. The assignment guidance explains what is and what is not included in the word count. Your reference list and bibliography is excluded from the word count.

Please ensure you hand in your submission no later than the deadline date. There are penalties if your submission is handed in late without prior agreement from CIPS. If your submission is late, your result will be capped at 50%.

You are required to evaluate the feasibility of acquiring a fixed (capital) asset for an organization.

Marks

Marks will be given for evidence of research, correct application of key theories and concepts, and creative/effective application of knowledge to the chosen case. In total, the written project will account for 100% of the course assessment.

The following criteria will be used when marking assignments in line with the Knights rubric:

Knowledge and Understanding:  Range & Quality of Sources	25%
Cognitive Skills:  Independent Thinking / Analysis & Conclusions    derived	30%
Relevance: Business Environment and Context	25%
Transferable Skills: Communication & Clarity of Expression	15%
Practical Skills: Structure (including use of equipment) and Referencing	5%

GENERAL GUIDELINES

(Please read the instructions carefully)

1. Word Count: 4000+/-10% excluding references, tables, and appendices.
2. Basic Font Size:12
3. Font Style: Arial
4. Margins: 3cm left and right, 2cm top and bottom
5. Page Numbers: Bottom Centre
6. Footnotes: At the bottom of the page (numbered)
7. Coversheet should include the following information:
8. Student name
9. Student number/ID number
10. Module name and code
11. Harvard referencing required throughout.
12. Students can refer to Wikipedia as a source of information, but the references cited in Wikipedia must be mentioned.
13. Submit the assignment in a MS Word document with the file name being:
    • First Name Last Name_ abbreviation of the subject.
      • Example: John Smith_HRM      

Quick reference Checklist for the Faculty/Instructor to accept/reject the assignment before evaluation:

o	Adherence to the deadline of submission date.
o	Original file, cover sheet and format retained.
o	Student information and signature intact.
o	Font style and size used as instructed.
o	Harvard Referencing Style is strictly followed.

Assignment title

Strategic Financial Management

Module/Assignment Details: This module shall introduce the students to the concepts, techniques, processes and methodologies included in business financial management. Upon completion of this module, students shall have obtained the skills, knowledge and competences required to increase their performance within a business environment.

1. You are required to evaluate the feasibility of acquiring a fixed (capital) asset for an organization. To do so, follow these steps: Cash Flow Forecasting: Estimate and project the expected cash inflows and outflows associated with the asset over a period of five years. Consider initial investment costs, maintenance expenses, operational savings, and potential revenue generation. Ensure that all assumptions used in forecasting are clearly stated. Investment Feasibility Analysis: Net Present Value (NPV): Calculate the NPV of the asset using an appropriate discount rate. Interpret the results to determine whether the investment is financially viable. Internal Rate of Return (IRR): Compute the IRR and compare it with the required rate of return to assess the attractiveness of the investment. Payback Period: Determine the time required to recover the initial investment from the projected cash flows. Discuss the implications of the payback period in relation to risk and liquidity. Conclusion and Recommendation: Based on your calculations, provide a reasoned recommendation regarding whether the asset should be acquired. Discuss any additional qualitative factors that may impact the decision, such as technological obsolescence, market trends, or strategic fit within the organization. Ensure that your analysis is well-structured, supported by calculations, and includes a discussion of the financial implications. 2. Select an organization within your industry that has published all three key financial statements—Profit & Loss Account, Balance Sheet, and Cash Flow Statement—for the most recent financial years. Using the data available, conduct an analysis of the company’s liquidity and solvency by calculating the following financial ratios: Current ratio Asset to Liability Liability to Asset Debt to Equity Number of times Interest earned. Analysis and Interpretation: Provide an in-depth evaluation of the company’s financial health based on the calculated ratios. Compare the findings with industry benchmarks where possible. Discuss the implications of the company’s liquidity and solvency position on its operational sustainability and financial risk. Ensure that your analysis is supported by appropriate calculations, financial reasoning, and a structured discussion on the company’s performance. 3. Using the previously selected company, calculate the following profitability ratios to assess its financial performance. Use the company’s most recent Profit & Loss Account, Balance Sheet, and Cash Flow Statement to derive the necessary values. ROA ROE Profit Margin Working capital Provide a detailed interpretation of each ratio, comparing them with industry standards where applicable. Discuss whether the company demonstrates strong profitability and financial health. Identify any financial risks or inefficiencies based on the results. Ensure that your analysis is well-structured and includes proper calculations and reasoning for your conclusion. 4. Preparation of a Cash Budget and Budgetary Control Analysis You have been assigned by your supervisor to collaborate with specific businesses in preparing their cash budget for the financial year 2024, using the financial data from 2023 as the baseline. These businesses require structured support and guidance in budgeting to facilitate efficient resource allocation, effective financial control, and informed decision-making. Financial Projections and Budget Preparation Requirements The following financial projections and conditions should be incorporated into the cash budget: Sales Projections: Purchases: Capital Expenditure: Operating Expenses: The sales revenue for the last quarter of 2023 was AED 100,000. For the first two quarters of 2024, sales are expected to remain at AED 125,000 per quarter. For the last two quarters of 2024, sales are anticipated to increase to AED 160,000 per quarter. 50% of sales transactions occur on a cash basis, while the remaining 50% are credit sales, collected in the subsequent quarter. Purchases are forecasted to increase by 20% per quarter in 2024, based on the last quarter of 2023, which amounted to AED 50,000. Payments for purchases are made 50% upfront, with the remaining 50% settled in the following quarter. An equipment purchase of AED 10,000 is scheduled for August 2024. All operating expenses are projected to increase by 10% per quarter in 2024. The last quarter of 2023 expense details are as follows: Salaries: AED 25,000 Rent: AED 30,000 Utilities: AED 15,000 Requirements: Prepare a quarterly cash budget for the business for the financial year 2024. Account for all projected changes in income and expenditures. Consider the timing of additional expenses, such as the equipment purchase. Present the cash budget in a structured, clear, and well-organized format. In addition to preparing the cash budget, you are required to critically evaluate the role of budgeting and budgetary control in financial management. Your analysis should address the following key areas: Benefits and Limitations of Budgeting and Budgetary Control: Discuss how budgeting supports financial planning, cost control, performance evaluation, and decision-making. Identify the limitations of budgeting, such as inflexibility, forecasting inaccuracies, and employee resistance. Budgetary Control Solutions for Effective Decision-Making: Justify the application of budgetary control techniques, such as: Rolling budgets (continuous updates to financial projections). Zero-based budgeting (ZBB) (allocating funds based on needs rather than historical trends). Variance analysis (monitoring and comparing actual vs. budgeted performance). Scenario planning (developing multiple financial scenarios to assess risks and opportunities). Explain how these approaches can enhance financial stability and resource efficiency. Identification of Corrective Actions Based on Budgetary Planning: Analyze how budgets can highlight financial issues and reveal necessary corrective measures. Suggest practical adjustments to optimize cash flow, manage expenses, and improve profitability. Provide recommendations on how budgetary planning can aid organizational owners in making strategic financial decisions. Your evaluation should be well-reasoned, supported by financial theory, and demonstrate critical thinking. Ensure that your recommendations align with the principles of efficient financial management and resource optimization.

Lead practice to support the well-being and resilience of children and young people in residential childcare Unit 511 Lead practice to support the well-being and resilience of children and young people in residential childcare

1.2. Evaluate approaches to measuring a child or young person’s  well-being. https://neweconomics.org/uploads/files/094c9bd92c79f7129f_w5m6i2zzh.pdf

https://www.ncb.org.uk/what-we-do/research-evidence/our-research-projects/measuring-wellbeing-children-care?gclid=EAIaIQobChMIv6aW_8mP8AIVwuvtCh3SEgl7EAAYASAAEgKfivD_BwE

1.3. Analyse how and why a child or young person’s well-being may fluctuate over time while in residential childcare. Think about:- length of time in a setting, frequent placement change, thoughts about family history, trauma, not having family ties, frustrations, having and not having a sense of security. Poor practice from the home and not being able to identify issues or concerns quickly,

2.1. Analyse approaches that support the well-being of children and young people. https://www.open.edu/openlearn/health-sports-psychology/young-peoples-health/young-peoples-wellbeing/content-section-4.2

This talks about the resilience model.

You can also talk about what you do also as well and think about any YP that you are supporting at the moment

Also to think about taking a proactive and preventative approach, giving YPs a voice, support and sustain children’s relationships, support for when they leave home.

2.2. Explain the importance of homeliness, friendship and fun in the childcare setting.

2.3. Analyse methods and approaches that help to build resilience in children and young people. This can include:- building a strong emotional connection, promoting risk taking, teach problem solving skills, embrace mistakes, go outside, promoting optimism, model resilience yourself.

2.4. Explain the importance of engaging with family members who are supporting a child or young person

4.1. Analyse the role of children and young people in evaluating and improving organisational practice to promote well-being and resilience. Thinking about residents meetings and how the YP’s can have their say. Do you take on board their comments and suggestions?

ASSESSMENT BRIEF (100%)

You are to submit one piece of work which requires you to select a research, service evaluation or quality improvement initiative on a topic of your choosing, relevant to your area of practice. You will be required to justify the choice of your approach, to design a coherent question/ aim and place these within a critical understanding of relevant literature. You will also be required to discuss data collection and data management relevant to your design. Consideration of the relevant ethical issues and time management dimensions applicable to your approach will also be required.

Detailed assessment guidance will be provided via blackboard and during class sessions.

Assignment Guidelines

Assessment Guidelines

• The assignment may take the form of an individual written word-processed justification and proposal of not more than 6000 words, excluding title page, contents page, tables, reference list and appendices.
• The assignment will be in two parts; A and B. Part A (1,500 words) – Choose a relevant topic, then determine whether it is best explored through a service evaluation, a quality- improvement project or a piece of primary research. Critically appraise all three approaches, drawing on appropriate literature, and explain with evidence why the option you have selected offers the most suitable framework for your chosen topic.
• Part B (4,500 words) – Provide the contextual background to your topic and set out a clear thesis statement. You must then justify the proposed methodology and study design, demonstrating clear alignment between the research aim, objectives and questions. Please note: if you opt to adopt the research approach, you must employ a primary research design. Mixed methods and secondary research designs are not permitted for this module.
• Coursework must be submitted by the dates specified. Coursework submitted after the deadline without prior approval is not normally accepted. For further guidance on the late submission of coursework, please see the course handbook.
• Completed assignments must be submitted as a Word document via Turnitin by 12 noon on 1st September 2025. This date and time are final.
• Please see the Assignment Presentation below for details of how the assignment should be presented.

Assignment Presentation

Assignments must be submitted through Turnitin in Blackboard Learn. The title page should include:

• Student Name:
• Student Number:
• Title of course: PGCert/PGDip/MSc Health Promotion and Public Health
• Module Title: Advanced Methods in Research and Development in Health and Social Care (NUR857) module.
• Module Code: NUR857
• Assignment Title: (add own title)
• Name of Lecturer: (add name of the lecturer)
• Submission Date: (add specific submission date)
• Word count: (add specific word count)
• The Student Declaration of Ownership below must be included at the start of your assignment

I declare that this is all my own work and that any other material I have referred to has been accurately and consistently represented. I have read the University’s policy on plagiarism and understand the definition of plagiarism. If it is shown that material has been plagiarised, or I have otherwise attempted to obtain an unfair advantage for myself or others, I understand that I may face sanctions in accordance with the policies and procedures of the University. A mark of zero may be awarded and the reason for that mark will be recorded on my file.

• Font: size 12 Times New Roman or size 11 Arial
• Allow margins of approximately 2.5cm at the top, bottom and sides of your page
• 1.5-line spacing
• Number pages sequentially
• Ulster University Harvard Referencing Guidelines must be used. A copy is available on Blackboard
• Students must adhere to the word limit policy to avoid penalties as follows:
  • +10% – no penalty
  • +>10% – 20% – 5% penalty
  • +>20% – 30% – 10% penalty
  • +>30% – 40% – 15% penalty
  • +>40% – 50% – 20% penalty
  • +>50% – maximum mark of 50
• Students who have written significantly under the word count will have self-penalised as they will not have covered the content adequately. Word counts do not include Tables, Figures, Diagrams, Reference Lists or Appendices. Tables and Figures core to the assignment should be in the main body of the assignment and not in the Appendices.
• Marks will be deducted for failing to submit, without prior approval through the appropriate channels, by the stated time on the day of submission

Coursework – SUMMATIVE FEEDBACK

Detailed feedback and the provisional mark will be given in line with university guidelines via Blackboard Ultra.

Coursework – FORMATIVE FEEDBACK

Students can gain formative feedback on their assessment (not marked) on one occasion. This occurs during study week 8 and will assist students with the development of their research methodology and design proposal. By week 8, a three-page summary of the rationale for the study, your aim (hypothesis, if applicable), question, objectives and research design (font size not less than 10) should be submitted.

Additional Information:

• If you opt to adopt the research approach, you must employ a primary research design. Mixed methods and secondary research designs are not permitted for this module.
• Students are to select topics that do not depend on recruiting hospital patients, as ethical approval from the UK Health Research Authority cannot be guaranteed.
• One of the core purposes of this module is to enable each student to demonstrate an ability to design an appropriate study and justify the chosen methodologies and data-collection methods.
• Although, students may change topics when they undertake the HEP 818 project module in Semester 3, however, continuity is recommended to avoid unnecessary delay, so students are strongly advised to retain their initial topics where possible.
• Also, students’ research need not be confined to the United Kingdom; students may investigate international settings. If you do so, ensure that you can obtain the necessary ethical clearance from the relevant authority in that country without undue difficulty.

Coursework Assessment Rubric / Marking Proforma

RUBRIC: NUR857 ADVANCED METHODS IN RESEARCH AND DEVELOPMENT IN HEALTH AND SOCIAL CARE

Research Design justification & Proposal [2024-2025] 100%

Criteria/ Mark	Distinction: 70-100%	Commendation: 60-69%	Pass 50-59%	Fail 45-49%	Significant fail 0-44%
Part A: Research design & justification
Mark	25-30	19-24	13-18	7-12	0-6
Justify choice of approach (research, service evaluation or quality improvement) [30%]	An extensive overview, with clear application, critique and justification outlined for three approaches. All elements are mutually supportive. Selection of chosen approach is strongly supported from all literature relating to research, subject and theoretical literature.	A very good overview of the application, critique and justification outlined for three approached. Key elements are mutually supportive. Selection of chosen approach is supported from most literature.	An acceptable overview of application, critique and justification. Some elements are mutually supportive. Selection of chosen approach is supported by some literature.	A poor overview of application, critique and justification. Limited evidence of mutual support. Selection of chosen approach is not supported.	A very poor overview of application, critique and justification. Poor evidence of mutual support. Selection of approach is unclear and not supported.
Part B: Research proposal
Mark	8-10	6-7	5-4	3-2	0-1
Background / Introduction [10%]	Provided a highly insightful explanation of the selected topic and strong logical argument as justification. The following were considered: –         The key contextual evidence underpinning selection of proposed study. –         Provided examples and evidence from a range of various primary sources that supported the appropriateness and feasibility of the proposed study and approach.	Provided an insightful explanation of the selected topic and logical argument as justification. Most of the following were considered: –         The contextual evidence underpinning selection of proposed study. –         Provided evidence from primary sources that supported the appropriateness and feasibility of the proposed study and approach. –         The rationale for the overall proposed study’s focus and approach.	Provided an explanation of the selected topic and argument as justification. Some of the following were considered: –         Some contextual evidence underpinning selection of proposed study. –         Provided examples and evidence mainly based on secondary sources that supported the appropriateness and feasibility of the proposed study and approach.	Limited explanation of the selected topic and argument as justification. Limited evidence and understanding of contextual issues considered: –         Limited contextual evidence underpinning selection of proposed study. –         Limited source evidence (not up to date) that supported the appropriateness and feasibility of the proposed study and approach. –         Explanation of the rationale for the overall	Selection of topic is mentioned but no argument as justification presented. Evidence and understanding of contextual issues are lacking which underpin the study, support the appropriateness and feasibility of the proposed study and approach.

	–       The rationale for the overall proposed study’s focus and approach.		–       The rationale for the overall proposed study’s focus and approach.	proposed study’s focus and approach was limited.
Mark	8-10	6-7	5-4	3-2	0-1
Question, aim & objectives [10%]	Clear, concise and well- articulated, question, reflective of aim and interlinked with the objectives. Highly relevant to the topic	Detailed and specific question aim and objectives; clearly articulated. Relevant to topic	Adequately formulated question, aim and objectives appropriate to the topic.	Poorly formulated question, aim, and objectives relevance to the topic unclear.	Missing or not relevant to the topic or inadequately formulated.
Mark	17-20	13-17	9-12	5-8	0-4
Methodology [20%]	Exceptional section, identified and provided high level of specific, relevant and focused methodological detail, demonstrating excellent knowledge and understanding. The following were considered: –         The key contextual evidence underpinning selection of proposed design, paradigm, method, recruitment, robustness and analysis of the study. –         Provided specific evidence regarding how, when and where the data will be collected, tools used and measurement of robustness. –         The rationale underpinning the decisions made relating to methodology are reported.	Excellent design section, identified a high level of specific, relevant and focused detail, demonstrating good knowledge and understanding. The following were considered: –         The contextual evidence underpinning selection of proposed design, paradigm, method, recruitment, robustness and analysis of the study. –         Provided evidence regarding how, when and where the data will be collected, tools used and measurement of robustness. –         The rationale underpinning most of the decisions made relating to methodology are reported.	Design section, identified a level of specific, relevant and focused detail, demonstrating some knowledge and understanding. The following were considered: –         Some contextual evidence underpinning selection of proposed design, paradigm, method, recruitment, robustness and analysis of the study. –         Provided some evidence regarding how, when and where the data will be collected, tools used and measurement of robustness. –         Provided some rationale underpinning some decisions made relating to methodology are reported.	Design section lacked specific, relevant and focused detail. Limited evidence of understanding. Evidence underpinning selection of proposed design, paradigm, method, recruitment, robustness and analysis of the study is lacking. Limited evidence of how when and where data will be collected and measures of robustness. Limited rationale underpinning decisions relating to methodology.	Specific, relevant and detail is lacking. Evidence underpinning selection of proposed design, paradigm, method, recruitment, robustness and analysis is not reported. Evidence of how when and where data will be collected, and measures of robustness were not considered. Rationale underpinning decisions relating to methodology were not reported.
Mark	4.5-5	3.5-4	2.5-3	1.5-2	0-1
Data analysis & Robustness [5%]	Demonstrated an understanding and provided a detailed justification of the appropriate analysis and robustness measures linked to the proposed study.	Demonstrated a substantial understanding and provided a justification of the appropriate analysis and robustness measures linked to the proposed study.	Demonstrated a reasonable understanding and provided some justification of the appropriate analysis and robustness measures linked to the proposed study.	Demonstrated little understanding and provided little justification of the appropriate analysis and robustness measures linked to the proposed study.	Failed to demonstrate understanding and provide justification of the appropriate analysis and robustness measures linked to the proposed study.

Mark	8-10	6-7	5-4	3-2	0-1
Ethics & Data Management [10%]	Identified and provided an in- depth understanding and application multiple ethical and data management factors, all clearly linked to the proposed study.	Identified and provided and understanding and application of most of the ethical and data management factors with most clearly linked to the proposed study.	Identified and provided and understanding and application of some of the ethical and data management factors with some linked to the proposed study.	Identified some of the ethical and data management factors with some linked to the proposed study.	Ethical and data management factors with were not clearly identified or applied nor linked to the proposed study.
Mark	4.5-5	3.5-4	2.5-3	1.5-2	0-1
Dissemination, User involvement and anticipated research impact [5%]	Provided a highly insightful explanation of dissemination strategy and impact across research, education, policy and practice link to the proposed study.	Provided an insightful explanation of dissemination strategy with most impact reported across research, education, policy and practice linked to the

4NH907 Assignment Brief (2000-word Written Assignment)  Learning Outcomes:

LO1: Identify potential stages of human growth and development.

LO2: Examine evidence that supports health promotion, protection, and improvement during the lifespan.

LO3: Identify a range of health care needs of an individual.

LO4: Explain how health might be promoted and protected within a life stage.

The Assessment brief:

Within this assessment you are required to explore the life span continuum as part of human development, referring to the life course approach.

Consider how wider determinants might impact upon health at the different life stages.

Next choose one case study and identify health needs which impact the individual at that stage of their life course (no more than 3).

Explore how these needs may influence/impact them (physical/psychological/social) in the present and in their future years of life.

Finally, discuss how early health promotion can be achieved through early intervention referring to health promotion theory to protect and improve health of the individual during their lifespan

As a research assistant based on the project above you are tasked to develop a report for the project consortium board and include:

• Identify the types of data that needs to be collected and consider any legal and ethical frameworks governing the collection, storage, and use of personal data for this project (30 Marks)
• Analysing the current data analytics concepts, techniques and tools that can be used by the project to enhance decision making and increase productivity for public health sector. Include the impact of data analytics on the demand management supply chain for the mind organisation (45 Marks)
• Provide a summary of your findings and any further recommendation. (15 Marks)
• Formatting & References (10 Marks)

Note: You may use any business related models, theories, diagrams, and graphs to evidence and present your findings.  All your findings must be based on your research and knowledge gained through the module.

Reading Requirements:

As an independent consultant your research should therefore focus on finding factual information relevant to your tasks outlined above. The concepts, tools, techniques, and models identified must be based on academic literature and industry papers, this includes journals and conference papers, industry white papers and reports, government website or independent research institute such as McKenzie.

ASSESSMENT CRITERIA

This is research report to the project consortium board.  As part of your assessment, you must demonstrate the following assessed learning outcomes:

• Analyse mental health demand and supply data using appropriate concepts, tools and techniques, to make informed decisions.
• Apply the legal and ethical frameworks governing the collection, storage, and use of personal data in healthcare.

Your research report should include the following section outline in the assessment criteria table below: Table 1: Assessment criteria 

Section	Assessment criteria	Marks
(1) Introduction	Define Key Concepts: • Identify the types of data that needs to be collected and consider any legal and ethical frameworks governing the collection, storage, and use of personal data for this project	30
(2) Analysis and Critical Evaluation	Analyse and Critically Evaluate: • Analysing the current data analytics concepts, techniques and tools that can be used by the project to enhance decision making and increase productivity for public health sector. Include the impact of data analytics on the demand management supply chain for the mind organisation	45
(3) Recommendations & Conclusion	Recommendation & Conclusion: • Provide a summary of your findings and any further recommendation to the project board.	15
(3) Formatting and Referencing	You should aim to meet the following expectations in terms of formatting and referencing: ▪  Correct and thorough use of Harvard referencing. This includes intext references and an alphabetised bibliography. ▪  Appropriate and consistent choice of visual elements, including correct selection of graphs and tables in relation to their explanatory purpose. ▪  Legible and consistent presentation of data in graphs and tables including clearly labelled and denominated axes. ▪  Organized and logical approach to structure, including table of contents, list of figures and tables, numbered pages, numbered sections and subsections, bibliography. ▪  Spelling, punctuation, and grammar (SPG): UK English consistent with good practice in business and management applications.	10

ANGLIA RUSKIN UNIVERSITY GENERIC ASSESSMENT CRITERIA AND MARKING STANDARDS 

LEVEL 7   

	Grading Rubric Cube
Assessment Criteria	0-29 Inadequate	30 – 39 Limited	40-49  Basic	50-59 Satisfactory	60-69 Good	70-79 Excellent	80-100 Outstandi ng
Introduction 30%)	No evidence of Research / background,   provided on key concepts, tools and techniques used for data analytics and data management in the UK health sector.	Limited Research / background, provided on key concepts, tools and techniques used for data analytics and data management in the UK health sector.  with 1 unique concept(s) identified evidenced.	Basic Research/Back ground, provided on key concepts, tools and techniques used for data analytics and data management in the UK health sector.  with 2 unique concept(s) identified and evidenced	The key concepts, tools and techniques used for data analytics and data management in the UK health sector. with 3 – 5 unique concept(s) identified and evidenced	The key concepts, tools and techniques used for data analytics and data manageme nt in the UK health sector.  with 3-5 unique concept(s) identified and evidenced, considerin g the ethical and legal aspects	The key concepts, tools and techniques used for data analytics and data manageme nt in the UK health sector.  with 5-7 unique concept(s) identified and evidenced, considerin g the ethical and legal aspects	In-depth description of the concepts, tools and techniques used for data analytics and data manageme nt in the UK health sector.  with 7 or more unique concept(s) identified and evidenced, considerin g and relating the ethical and legal aspects
Analysis and Critical Evaluation (45%)	No evidence of  key concepts, tools and techniques used for data analytics and data management in the UK health sector.	Provided limited key concepts, tools and techniques used for data analytics and data management in the UK health sector.  With 1 – 2 unique concept(s) identified evidenced. No analysis.	Basic Research   / background, provided on key concepts, tools and techniques used for data analytics and data management in the UK health sector. with 1 – 3 unique concept(s) identified evidenced. Written descriptively.	Some analysis of the key concepts, tools and techniques used for data analytics and data management in the UK health sector. with 3 – 5 unique concept(s) identified evidenced. Ethics and legal aspects considered.	Good analysis, provided on key concepts, tools and techniques used for data analytics and data manageme nt in the UK health sector.  with 5-7 unique concept(s) identified evidenced and analysed with some relevance to legal and ethical aspects	In-depth analysis and critical evaluation of key concepts, tools and techniques used for data analytics and data manageme nt in the UK health sector.  with 7-9 unique concept(s) identified evidenced and analysed with evidence on relevance to legal and ethical aspects	In-depth analysis and critical evaluation of key concepts, tools and techniques used for data analytics and data manageme nt in the UK health sector.  with 10 or more unique concept(s) identified evidenced and analysed with evidence and analysis of the relevance to legal
							and ethical aspects
Recommenda tion (15%)	No evidence of any recommendatio n, and summary of findings	Recommendat ion, and summary of findings provided are abstract	Recommendat ion, and summary of findings provided are an overview with 1-2 evidence from the literature	Recommenda tion, and summary of findings provided are related to the project, considers the ethical aspects with 3-5 evidence from the literature	Recommen dation, and summary of findings provided are relevant to the sector and consider the legal and ethical aspects with 5-7 evidence from the literature	Recommen dation, and summary of findings provided are an indepth and related to the project with ethical and legal aspects considered and evidence  with 7 or more evidence literature	Recommen dation, and summary of findings provided are an indepth, practical and related to the project with ethical and legal aspects considered and evidence  with 7 or more
Format & Referencing (10%)	Significant difficulty with structure/accura cy in expression and Harvard referencing	Difficulty with structure/acc uracy in expression	Some difficulty with structure/accu racy

ou are required to produce a 2500-word marketing plan revolving around the introduction of a new product or service. Student Assignment Brief This document is intended for Coventry University Group students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website. If you require this document in an alternative format, please contact your tutor.

Contents: Assignment Information

Assignment Task

Marking and Feedback

Assessed Module Learning Outcomes

Assignment Support and Academic Integrity

Assessment Marking Criteria

The work you submit for this assignment must be your own independent work, or in the case of a group assignment your own groups’ work. More information is available in the ‘Assignment Task’ section of this assignment brief.

Assignment Information Module Name: Principles of Sales and Marketing

Module Code: 404MAN

Assignment Title: Marketing plan introducing a new product or service in the fashion industry.

Assignment Due: 17th April 2026 by 6pm Assignment Credit: 30 credits

Word Count (or equivalent): 2500 words [+/- 10%]

Assignment Type: Written Marketing Plan

Percentage Grade (Applied Core Assessment). You will be provided with an overall grade between 0% and 100%. To pass the assignment you must achieve a grade of 40% or above.

Assignment Task You work as a marketing assistant for a fashion company of your choice and the new head of the marketing department is keen to understand how they can increase the market share of their fashion brand. You are required to produce a 2500-word marketing plan revolving around the introduction of a new product or service.

The marketing plan should cover key marketing concepts covered on the module including ethical marketing and sales practices, marketing theory, the impact of marketing from a consumer and organisational perspective and the exploration of the marketing mix.

An appropriate marketing plan structure will be provided to you by your tutor and will also be available on Aula.

Your choice of organisation should be agreed with your tutor. Use of AI: This is an Amber-rated assessment, which means you are allowed to use AI to support your work. You can use AI to help you structure your presentation, start or develop paragraphs if you`re struggling, and check spelling, grammar, and clarity. However, you must write the content yourself. Do not use AI to generate full sections of your submission.

Turnitin can detect work that is not your own and may flag it for review. Use AI only as a tool to support your thinking and writing.

Important: You must clearly state whether or not you have used AI to support your work. To do this, you must complete the table provided and include it in your submission, placed after the title page and before the main content begins. This is a formal requirement and is not optional.

Further guidance on how AI can be used within the context of a university submission can be found at: https://student.ai.coventry.domains/

Student Artificial Intelligence Acknowledgement

Have you used AI

Yes/No

What tool have you used?

How have you used this in the Assessment

Examples

Yes

ChatGPT-4.5

Key word search on topics related to learning outcomes

Examples

Yes

Microsoft Copilot

Summarising documents as part of background research

Inspiring to generate research questions, prompts or search terms.

Yes/No

 

 

Planning and management to suggest a title, structure, subheadings, or themes.

Yes/No

 

 

Sources and data collection to search, generate, generate quizzes or questionnaires.

Yes/No

 

 

Summarising and consolidating notes and sources.

Yes/No

 

 

Analysing to find themes, patterns, or motifs in data sets.

Yes/No

 

 

Composing to generate images, text, music, programme code, or other materials.

Only under strict negotiation

Yes/No

 

 

Translating small sections of your written or recorded work into another language

Yes/No

 

 

Presenting data in formats such as graphs, charts, tables or slides.

Yes/No

 

 

Checking and proofreading work or check work and suggesting improvements.

Yes/No

 

 

Submission Instructions:

The report should be submitted to the relevant submission link on Aula.

Formatting of submission – the report should be submitted in Microsoft Word format not PDF.

If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.

Marking and Feedback How will my assignment be marked? Your assignment will be marked by the module team.

How will I receive my grades and feedback? Provisional marks will be released upon completion and once internally moderated. Feedback will be provided by the module team alongside grades release.

Students can access their feedback by going to their submission on Aula.

Your provisional marks and feedback should be available within 2 weeks (10 working days).

What will I be marked against? Details of the marking criteria for this task can be found at the bottom of this assignment brief.

Assessed Module Learning Outcomes The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

Module Learning Outcomes

Learning Outcome 1: Demonstrate an understanding of marketing & sales concepts with a diverse changing marketplace.

Learning Outcome 2: Investigate ethical marketing and sales practices within a range of contexts.

Learning Outcome 3: Demonstrate marketing theory through the formulation of a marketing plan.

Learning Outcome 4: Assess the impact of marketing from a consumer & organisational perspective.

Learning Outcome 5: Explore the marketing mix, new product/service process and sales campaigns in different markets.

Please note this assignment is applicable for students who are registered with the Chartered Management Institute (CMI). These materials are not applicable to any students enrolled after January 2026.

However, for students who enrolled prior to January 2026, there is a requirement to meet the CMI Learning Outcomes below:

Understand the role of marketing to support the achievement of organisational objectives

Understand the factors in the organisation’s marketing environment which impact on the marketing of a product or service

Know how to market a product or service

If you are unsure about your status, please speak with your tutor.

Assignment Support and Academic Integrity If you have any questions about this assignment please see the Student Guidance on Coursework for more information.

Spelling, Punctuation, and Grammar: You are expected to use effective, accurate, and appropriate language within this assessment task.

Academic Integrity: The work you submit must be your own, or in the case of groupwork, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work. We use detection software and make routine checks for evidence of academic misconduct.

It is your responsibility to keep a record of how your thinking has developed as you progress through to submission. Appropriate evidence could include: version controlled documents, developmental sketchbooks, or journals. This evidence can be called upon if we suspect academic misconduct.

If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.

Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which can have profound consequences to your studies. For more information on academic integrity please visit the Academic and Research Integrity section of the Student Portal.

Support for Students with Disabilities or Additional Needs: If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be able to access support that will help with your studies.

If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.

Unable to Submit on Time? The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think this might be the case, guidance on understanding what counts as an extenuating circumstance, and how to apply is

Administration of Assessment Assessment Author: Indy Chander

Assessment Author Email: ac7233@coventry.ac.uk

Assignment Category: Written Attempt Type: Standard Component Code: 404MAN – CW1

This document is intended for Coventry University Group students for their own use in completing

Page 6 of 9

Assessment Marking Criteria Mark band

Outcome

Guidelines

 

80-100%

 

1st – Exceptional work with very high degree of understanding, creativity, and critical/analytic skills. Evidence of exceptional research well beyond minimum recommended using a range of methodologies. Exceptional understanding of knowledge and subject-specific theories. Demonstrates creative flair, a high degree of originality and autonomy.

 

 

1st

 

Exceptional ability to apply learning resources. Demonstrates well-developed problem-solving skills. Work completed with very high degree of accuracy and proficiency and autonomy. Exceptional communication and expression, significant evidence of professional skill set. Student evidences deployment of a full range of exceptional technical, including proficiency in the English Language, and/or artistic skills.

 

70-79%

 

1st – Excellent work with clear evidence of understanding, creativity and critical/analytical skills. Thorough research well beyond the minimum recommended using methodologies beyond the usual range. Excellent understanding of knowledge and subject-specific theories with evidence of considerable originality and autonomy.

 

 

1st

Meets learning outcomes

Excellent ability to apply learning resources. Demonstrates consistent, coherent substantiated argument and interpretation. Demonstrates considerable creativity and clear problem-solving skills. Assessment completed with accuracy, proficiency, and considerable autonomy. Excellent communication and expression, some evidence of professional skill set. Student evidences deployment

of a highly developed range of technical, including proficiency in the English Language, and/or artistic skills.

 

60-69%

 

2:1 – Very good work demonstrating strong understanding of theories, concepts and issues with clear critical analysis. Thorough research, using established methodologies accurately, beyond the recommended minimum with little, if any, irrelevant material present. Very good understanding, evidencing breadth and depth, of knowledge and subject-specific theories with some originality and autonomy.

 

 

2:1

 

Very good ability to apply learning resources. Demonstrates coherent substantiated argument and interpretation. Demonstrates some originality, creativity and problem-solving skills. Work completed with accuracy, proficiency, and autonomy. Very good communication and expression with evidence of professional skill set. Student has a thorough command of a good range of technical, including

proficiency in the English Language, and/or artistic skills.

50-59%

 

2:2 – Good understanding of relevant theories, concepts and issues with some critical analysis. Research undertaken accurately using

established methodologies, enquiry beyond that recommended may be present. Some errors may be present and some inclusion of

 

 

2:2

 

irrelevant material. Good understanding, with evidence of breadth and depth, of knowledge and subject-specific theories with indications of originality and autonomy.

Good ability to apply learning resources. Demonstrates logical argument and interpretation with supporting evidence. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation mostly accurate, proficient, and conducted with some autonomy. Good communication and expression with appropriate professional skill set. Student consistently

demonstrates a well-developed range of technical, including proficiency in the English Language, and/or artistic skills.

 

40-49%

 

 

 

3rd Class

3rd – Meet the learning outcomes with a basic understanding of relevant theories, concepts and issues. Demonstrates an understanding of knowledge and subject-specific theories sufficient to deal with concepts. Assessment may be incomplete and with some errors. Research scope sufficient to evidence use of some established methodologies. Some irrelevant material likely to be present.

Basic ability to apply learning resources. Demonstrates ability to devise and sustain an argument. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation sufficient for accuracy and proficiency. Sufficient communication and expression with basic professional skill set. Student demonstrates technical, including a basic level of proficiency in the English Language, and/or artistic skills.

 

30-39%

 

 

 

Fail

 

 

 

 

 

 

 

Fails to achieve learning outcomes

Fail – Outcomes not met. Limited understanding of relevant theories, concepts and issues. Little evidence of research and use of established methodologies. Some relevant material will be present. Deficiencies evident in analysis. Fundamental errors and some misunderstanding likely to be present.

Limited ability to apply learning resources. Student’s arguments are weak and poorly constructed. Limited originality, creativity, and struggles with problem-solving skills. Expression and presentation insufficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set. Student demonstrates some deficiencies in technical, including in their use of the English Language, and/or artistic skills.

 

0-29%

 

 

 

Fail

Fail – Outcomes not met. Clear failure demonstrating very little understanding of relevant theories, concepts and issues. Minimal evidence of research and use of established methodologies and incomplete knowledge of the area. Serious and fundamental errors and aspects missing.

Very little evidence of ability to apply learning resources. Student’s arguments are very weak and with no evidence of alternative views. Little evidence of originality, creativity, and problem-solving skills. Expression and presentation deficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set. Student demonstrates a lack of technical, including in their use of the English Language, and/or artistic skills